Ready to figure out your social media marketing strategy but have no idea where to start, you’re not alone. Social Media is as complicated as it gets and not as straightforward as it used to be. That’s why we have put together a comprehensive guide to creating a social media marketing plan from scratch.
First off, make sure to create an account for the most popular social platforms. Today’s most popular platforms are Facebook, Instagram, YouTube, Twitter and more.
Make sure all accounts are turned into business accounts if possible, so then you can keep track on engagements and add all business contact information.
Choose a name that fits to your brand/ business. Something that reflects who you are and what you do.
Make sure to have a display picture, it can be a photo of yourself or your brand logo. This is very important as it is one of the first things people look at when viewing your profile.
Have a great description. Inform every service you provide and skill sets. People want to know what you do and if they are hooked from the description, they might even send through a message or email for more information!
Post regularly! Nothing like having an empty profile for your audience to browse through. They want to see if you are active and keeping your followers in the loop constantly.
Follow relevant accounts as much as you can. This way, your page might appear on people’s feeds as ‘similar to this’ or ‘based on pages you follow’.
Hashtag and tag as much as possible. People will search hashtags and your post could appear to a new audience. When tagging accounts, it can come up on a new audience’s feed.
Even searching trendy hashtags yourself can keep you in the loop of the latest trends on social media and the real world.
Add all social media links on every platform.
Invite all your friends and their friends to follow your page.
Research and understand your target audience and know who your competition is. And last but not least, make sure to always create and curate engaging content!!